Winning in a Software-Enabled World

Our entire world runs on software. Recently on Charlie Rose, General Electric CEO Jeffrey Immelt shared that every industrial company needs to be a software company and that GE is investing heavily to organically grow its software acumen. GE is not the only company turning to software for growth. Pervasive anytime-anywhere connectivity, the proliferation of the Internet of Things, and ever-increasing customer demands for all things new and cool have made software the innovation engine and source of strategic competitive advantage for businesses in industries spanning financial services, automotive, healthcare, consumer electronics, aerospace and defense, energy, banking, and countless others.

Escalating competition in software drives demand for speedier delivery and better quality. Being able to bring innovative, higher-value software to customers sooner has become synonymous with winning. But how can organizations succeed in this software-driven world given its potentially challenging realities, such as the proliferation of open source tools, globally dispersed teams, intellectual property risks, and strict government regulations? Let’s look at them in more detail.

Open source tools can help expedite innovation, improve software development effectiveness, and drive down cost. Frequently, open source solutions can solve a particular problem better than existing big-brand tools. Moreover, using the latest and greatest technology excites developers. The problem for the enterprise arises when open source software is not managed properly, which creates a large inventory of shadow IT and introduces a slew of legal challenges regarding security, IP management, and audit compliance.

For a global enterprise, the situation gets even more complicated with the proliferation of disparate development tools, globally scattered development teams, and diverging methodologies, processes, and version control systems. Dispersed teams pulling in different directions can slow down the enterprise as a whole and hinder its ability to effectively meet business goals.

The most valuable intellectual property many companies have is source code. Consequences of poorly secured or managed source code can be devastating. The February 2014 PricewaterhouseCoopers report “Economic Impact of Trade Secret Theft” describes a case of source code theft amounting to US $50–$100 million worth of trade secrets stolen from just one company. No doubt, safeguarding IP is of paramount importance to everyone involved in the business of software.

Another reality is strict industry regulations—with some standards, such as ISO 26262 for automotive safety and RTCA DO-178 for integrated modular avionics, defining not only performance- and safety-related requirements, but also the software development process itself (making the task of delivering software all the more complex).

Organizations can overcome these challenges and compete successfully by connecting teams, tools, processes, and intellectual assets to accelerate software delivery, as well as implementing governance initiatives to safeguard IP and maintain compliance with industry regulations. Many leading companies and government agencies achieve these objectives with CollabNet TeamForge®. The industry’s most extensible and flexible platform, TeamForge, provides the freedom to choose the tools, version control systems, and development methodologies that best meet an organization’s unique needs. It connects dispersed and cross-functional teams with cloud-based collaboration options. TeamForge also helps lower costs through an effective and governed adoption of open source tools, and it increases development efficiency by supporting the reuse of existing assets, resources, and processes in new projects.

Additionally, TeamForge delivers unrivaled visibility, traceability, and automatic audit trails across various tools, teams, and processes to simplify compliance, protect IP, and ensure quality. Learn more about how TeamForge can help you win in this software-enabled world here.

mweinstein

Michael Weinstein is head of global product marketing at CollabNet. He oversees product, solution, and vertical marketing efforts and marketing campaign strategy for the company. Michael has over 15 years of product marketing experience in technology-intensive industries. He has helped advance product marketing efforts at Wind River (Intel), Honeywell (RAE Systems), Polycom, Logitech, and HP. Michael holds an MBA degree from the Haas School of Business at UC Berkeley.

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