Imagine being lost on a deserted island with no hope of being discovered with only a volleyball named Wilson to keep you company. There’s a reason pirates used marooning as a form of torture. It’s a miserable existence (if you can call it that) that usually doesn’t end so well. But yet that’s what becomes [...]
Categories: Community Management
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Community managers have a tough job. They deal with lots of different stakeholders trying to find that elusive “middle ground”. They incessantly cheer on community activities and push adoption of collaboration best practices; but when it comes to validating their position through tangible and quantifiable metrics it can sometimes seem daunting. Is the best measure [...]
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Many a project has gone down in flames because they failed to take the time to really think through a communication plan that educated their stakeholders of the organizational value of their project. Communication is one of the most important factors to the success of your community. Without communicating your project or program’s benefits and [...]
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The amount of control a community has over process and direction within a project has recently come up in a situation I’ve been involved with and I think it’s a great topic for a post since it strikes at the heart of many company’s trials and tribulations in creating vibrant communities. The real question in [...]
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Twitter is the first communication mechanism I’ve been a part of that actually helps me build new relationships without any preexisting knowledge (or trust) with the other party. Much hoopla has been made about the microformat of Twitter and how it enables new forms of communication, but the amazing power of Twitter comes from it’s [...]
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My how things have changed! Just a few years ago companies and organizations could buy multi-million dollar television ads and make a mediocre product successful. People trusted companies to produce great products and would rush out to buy the latest and greatest gizmo because they knew it was going to work as promised. Unfortunately, most [...]
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