brent mcconnell

About brent mcconnell

Reuse Hurdle #1 – Findability

Imagine being lost on a deserted island with no hope of being discovered with only a volleyball named Wilson to keep you company.  There’s a reason pirates used marooning as a form of torture.  It’s a miserable existence (if you can call it that) that usually doesn’t end so well.  But yet that’s what becomes of most corporate knowledge.  It’s left on various file servers across the enterprise with little hope of discovery or rescue (aka. reuse).

Strategic Reuse Process

Community managers have a tough job. They deal with lots of different stakeholders trying to find that elusive “middle ground”. They incessantly cheer on community activities and push adoption of collaboration best practices; but when it comes to validating their position through tangible and quantifiable metrics it can sometimes seem daunting. Is the best measure user participation? How about community size? Each of these seem like great things, and they are, but typically organizations don’t have a lot of tolerance for soft measures that don’t directly impact the “bottom-line”. Recently I have been working to identify ways in which organizational …

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Play It Loud

Many a project has gone down in flames because they failed to take the time to really think through a communication plan that educated their stakeholders of the organizational value of their project.  Communication is one of the most important factors to the success of your community. Without communicating your project or program’s benefits and successes, users and stakeholders alike won’t be aware of new offerings, program progress, or the goals and direction of your project. “The more they know, the more they’ll understand. The more they understand, the more they’ll care. Once they care, there’s no stopping them.” –Sam …

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Hold On

The amount of control a community has over process and direction within a project has recently come up in a situation I’ve been involved with and I think it’s a great topic for a post since it strikes at the heart of many company’s trials and tribulations in creating vibrant communities.  The real question in these situations is not one of control but of trust.  Can you just be along for the ride and let someone else influence your project even if you don’t agree with everything they do? Many organizations and people find it difficult to let go and …

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Building Relationships with Twitter

Twitter is the first communication mechanism I’ve been a part of that actually helps me build new relationships without any preexisting knowledge (or trust) with the other party.   Much hoopla has been made about the microformat of Twitter and how it enables new forms of communication, but the amazing power of Twitter comes from it’s ability to allow people to connect and develop new relationships seemingly out of nothing. My Twitter relationships may lack the depth of trust that I have in the “Friend” model (in some cases 🙂 of Facebook, LinkedIn, or email but they’re still relationships that I’ve …

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The Long Lost Art of Listening

My how things have changed!  Just a few years ago companies and organizations could buy multi-million dollar television ads and make a mediocre product successful.  People trusted companies to produce great products and would rush out to buy the latest and greatest gizmo because they knew it was going to work as promised.  Unfortunately, most companies violated that trust by producing crappy products or products that didn't solve user needs.  Fortunately for us this is changing thanks to inventive companies that are taking advantage of social media and it's ability to let them talk directly to the customer.  Companies that …

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