Vic’s Picks: Change or Die

Fast Company has an article on change for their May 2005 cover story. A caption from the article states that “some 90% of heart-bypass patients can’t change their lifestyles–even at the risk of dying. No wonder changing people’s behavior is toughest challenge in business.”

Harvard business school professor John Cotter discusses the most important challenge facing businesses: “The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people.”

The article goes on to conclude that emotional factors change people’s behavior, not factual/logical appeals (e.g., change or you will die). This reinforces my belief that interpersonal skills and emotional motivation are key to the success of any project or change effort. A great article worth reading.

Victor Szalvay

Victor Szalvay currently leads product development for CollabNet’s ScrumWorks® product suite. In that capacity, he works closely with customers, stakeholders, and the development teams to deliver high business value each release cycle. With more than 150,000 active users worldwide, ScrumWorks is used by more than half of the Fortune 100 and boasts the largest market share of any Agile management tool.

Posted in Agile
One comment on “Vic’s Picks: Change or Die
  1. Victor Szalvay says:

    This article is the second resource I’ve read recently that recommends “radical change” as opposed to slow, incremental change. The other reference was “The Medici Effect” by Frans Johansson.

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