Product Owner Foundation Skills

Maybe you have a whole department of people in your organization who have the sole task of managing their given product lines. Maybe they are already well versed in what it takes to manage the end-to-end life cycle of a product to maximize ROI and minimize risk.

This entry is not for you.

It is for the rest of us. Those of us with Product Owners who are untrained, over-busy and probably got “volunteered” for the role by their boss. These folks are not going to walk into your project on Day 1 and be productive. You, ScrumMaster, and your team are going to need to help the Product Owner be successful by helping him build some basic skills. Though we all want that Perfect Product Owner, the three Foundation Skills listed below are where you should spend your time and effort in the early days to provide coaching and support.

Foundation Skill #1 – The Ability to Prioritize
Product Owners will constantly be asked “Is Feature A or B more important?” and they had better learn quickly how to answer. The ability to effectively prioritize is hampered by the fact that the PO may have been burned in the past. He may have learned through experience that when some teams ask the question above what they really mean is “What can we skip doing?” So clever Product Owners learn to respond with this pat answer:

“They are ALL important!”

Next thing you know, you have a list of 100 requirements and 40 of them are “Priority 1’s.” Such ranking is meaningless and will not help the team know where they should put their efforts first.
If your PO gives you the “I want it all now” response a simple reframing of the question might help him give a more productive response. Consider these options:

  • “Which feature would you like us to complete first?”
  • “What features would you like to see working the soonest so you can give feedback?”
  • “Which requirement meets the most pressing business need?”

Posing the question in a different way can help remove the defensiveness of the response. If you still cannot get a priority from your PO, reiterate you will be working the backlog from the top downward so, if he is expecting something different, he should commence rearranging the backlog pronto.

Foundation Skill #2 – The Ability to Articulate Requirements
Unless you are very lucky, you will not get a Product Owner that has ever written out formal requirements in any form. In which case, you are going to have to help him learn how to take a fuzzy idea in his head and put it into discrete, actionable language.
With a new PO, I like to ask him to first describe the business problem or opportunity in his own words. Why is the company willing to spend thousands of dollars to build this software? Then look at the individual backlog items and do the same. Why is the first backlog item higher priority than, say, the 5th one? By asking these simple questions, you are helping the Product Owner become more familiar with his own project and his reasoning for prioritization.

Also, offer your PO options. Let’s say the team can commit to items 1 – 4 on the backlog, but #5 is huge, yet #6 is small. Let the PO know this – he might elect to change the priority to get more work done quickly. Always work to give your Product Owner the information he needs to make good decisions.

Foundation Skill #3 – The Ability to See the Big Picture
Successful Product Owners do not make decisions in a vacuum. They carefully weigh the needs of internal and external customers to determine the best direction to take the product. You and your team can help your PO consider the implications of the decisions he is making. One way to do this is to keep the PO informed about the technical implications of his decisions, especially conversion and system integration points. You can also remind him to consider organizational impacts as well, particularly to those groups “downstream” from his own. When you feel he is ready, suggest your Product Owner use a Product Roadmap to begin laying out the big picture of functionality and releases in the coming weeks or months.

My advice is to assume your Product Owners have virtually none of these foundation skills. If they do, you can be pleasantly surprised. But if, like most of us, you get a PO with a marginal skill set, you can begin helping him build the skills necessary to be successful. Don’t confuse an inexperienced Product Owner with a bad Product Owner. Were you a perfect ScrumMaster the first time? As we’ve said before, allow your PO the courtesy of a learning curve, just as you would your team or yourself.

Angela D
CST

Download the PDF version: Product Owner Foundation Skills_blog

Angela Druckman

Angela Druckman is an agile coach and Certified Scrum Trainer. She specializes in Agile Transformation, helping teams and organizations all over the world improve their competitive position and effectiveness through agility. Whether working with tiny start-ups or Fortune 100 companies, Angela’s experience and guidance have helped her clients achieve extraordinary and measurable success with their agile practices. Angela is the author of 30 Days to Better Agile.

Tagged with: , , , , ,
Posted in Agile
2 comments on “Product Owner Foundation Skills
  1. Michael James says:

    Someone had to say it: too few Product Owners automatically know what their role requires and have plenty of time to do it! Just reading a book often isn’t enough.

    Angela D joins the ScrumCORE team with plenty of experience helping Product Owners in real life.

    –mj

  2. Tobias Mayer says:

    Some good suggestions here Angela. Having taught with you I can agree with Michael that you bring some excellent real-world skills to the training arena.

    And yes, people very often are thrust into the PO role when an organization decides to introduce Scrum. Some bring great skills to this role, some come with great enthusiasm to learn a new way of working. Others though, bring skills that are simply not useful, out-moded ideas rooted in failed, mecahnistic processes.

    Part of the improvement process is learning what to drop as much as what to add. Sometimes this is the hardest part.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

CAPTCHA Image

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

connect with CollabNet
   Contact Us
sign up for emails
conversations

CollabNet: We are proud to once again sponsor @AgileAlliance: ’s conference! Will you be at #Agile2014 next week? http://t.co/4DkomHKFzy Booth 420
Date: 25 July 2014 | 7:00 pm

CollabNet: Get your #agile on with us in Booth #420 at #Agile2014. We’ll be there MTW 12-3:45pm w/ free demos, t-shirts & iphone speakers!
Date: 25 July 2014 | 4:00 pm

CollabNet: Our Certified #ScrumMaster course is coming to Denver, CO August 7-8! Register today! http://t.co/NZnhvEAdBX
Date: 24 July 2014 | 10:30 pm