Momentum and Stickiness

Those who know me know that I love analogies. Whenever I try to explain what it is I do or train new employees, I seem to always rely on analogies.

When we consult our customers on Scrum transformations, we are often quizzed about the stickiness of the transformation as a means to justify the ROI of an internal budget approval process.

Often times Scrum transformations stick because we can coach a few internal advocates who push the momentum of the initiative. In turn, the initiative can manifest a tipping point for the organization.

Typical tipping points can be (a) Product Owners seeing the value of ROI analysis or (b) team members being judged on work completed rather than number of hours worked.

Here’s an analogy about momentum from a soccer game I watched a few months ago. We’ve all seen it before: The home team is behind, the fans begin singing and doing the wave, and the coach calls for a popular substitute to come into the game. Three minutes later that substitute passes the ball to another player who in turn scores a goal. The crowd goes wild. The announcers can’t believe the genius of the coaching staff. “The timing. Oh, the timing.” The other team’s heads hang in defeat. The momentum has changed the entire game.

Finding moments like these can potentially create momentum for your initiatives and keep them sticky.

Laszlo Szalvay

In August 2000, Laszlo Szalvay founded Danube Technologies, Inc. with his brother Victor in Seattle, Wash. Although Danube was originally created to manage outsourced software projects, the company’s focus soon shifted to helping organizations transform to Agile management practices. When an internal tool that Danube developed to improve its own processes became a hit with clients, Danube inadvertently discovered its flagship product, ScrumWorks® Pro. Danube has also introduced a services division, now called ScrumCore, in August 2004, which provides Scrum and XP coaching to clients. In February of 2010 CollabNet acquired Danube. Currently, Laszlo serves as VP Worldwide Scrum Business. In this role, he drives the company’s Scrum Business, implementing and executing business initiatives that accelerate growth. Laszlo graduated from the University of Puget Sound in 2000, where he studied economics and earned departmental honors. He lives in Washington state with his wife, Alison, and their daughter, Claire. In his free time, Laszlo enjoys barbecuing, collecting Oregon Pinot Noir, playing speed chess, and spending time with old friends and family.

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